Contractor website pricing: why $999 works.
Contractor website pricing usually starts at a few thousand dollars, and for good reason. So how does $999 work? Fair question. Here's the honest answer so you can decide for yourself.
The scope is fixed, so the time is predictable.
Custom websites cost more because every project starts from a blank page. Discovery calls, wireframes, design rounds, revisions, project management. That's real work, and it deserves to be paid for properly when a business needs that level of custom thinking.
Contractor Site Design skips the custom-design stage entirely. You pick from six proven templates. I customize the chosen one around your business. Because the hard design decisions are already made and battle-tested, the build itself takes five to six hours. That's the time the $999 covers.
You know your business. I know websites.
On a higher-tier project, the agency extracts your story through interviews, then writes your copy, sources photos, and builds out the strategy around your goals. That's a lot of value when you need it — and it costs what it costs because all those hours are real.
Here, you fill out an intake form with your service list, business info, photos, and phone numbers. Thirty minutes of your time replaces ten to twenty hours of mine. Content writing is available as an add-on if you don't want to handle it, but most contractors prefer to provide their own because they know their services better than anyone.
One specialist. Trades only. Twenty-seven years.
I've built hundreds of contractor websites since 1998. HVAC, electrical, plumbing, roofing, general contracting, excavation. I know what sections work, what forms convert, and what wording gets the phone to ring.
That experience goes into every site, $999 or $9,000. It's built into the six templates. You're getting the same structural know-how my custom clients get — just without the custom-design stage, because you don't need one.
Volume pricing, not corner cutting.
At $999 with five-hour builds, this model works for both of us. I can build a few of these a week, stay fast and fresh on the work, and pay the bills. You get a real site that looks legit, loads fast, and brings in calls, for a price that doesn't require a business loan.
This is how every productized service works. Southwest Airlines doesn't give you a free upgrade. Costco stocks a few brands of everything instead of forty. Fixed scope, predictable price, everyone wins.
Nothing cheap. Just nothing extra.
The hosting is fast and secure. The templates are real designs, not shovelware. The SEO setup follows current best practices. The site you get is the site your competitor's $3,000 site is trying to be.
What's not in the $999 is listed clearly on the home page. Extra pages, logo design, blog setup, custom copywriting — all available as fixed-price add-ons if you want them. If your needs go beyond add-ons, there's a bigger option too, and I built that one as well.
Contractor website pricing, line by line.
Not a mystery. Not a teaser rate. Every hour accounted for.
Template selection & setup
You pick one of six templates. I clone it, install WordPress, set up the hosting environment, and configure the base.
Customization to your business
Your logo, colors, service list, phone numbers, photos, and business info all dropped in and styled properly across every page.
Mobile & SEO checks
Every page tested on phone, tablet, and desktop. Titles, meta descriptions, alt text, and SSL all configured to current Google standards.
Contact form wiring
Lead-capture form tied to your email, tested with real submissions so inquiries land where you'll see them.
One revision round
You review the preview, send your feedback in one email, I make the changes. Most contractors finish in one round.
Launch & handoff
Site goes live, DNS pointed, SSL active. Plus a written handoff document so you can update content yourself without calling anyone.
Sometimes the job needs more.
Contractor Site Design is the right fit for most contractors. For businesses with bigger ambitions, there's a better-suited option, also built by the same 27-year specialist.
When you're ready to make your website a real revenue driver.
Primate Web FX is the full-service option for established contractors. Custom design from scratch, conversion-focused strategy, ongoing lead generation through Google Ads and SEO, integrations with CRMs and booking systems, multi-location structure for businesses running multiple crews or service areas.
If your website needs to outperform specific competitors in your market, or you're treating it as an investment in revenue rather than a utility, that's what Primate is built for. Same 27 years of trades expertise behind it. Different product, different scope, different price tier because it's a different level of work.
Most contractors start with Contractor Site Design and graduate when their business grows into a need for more. Both paths are designed to work together, not compete.
Explore Primate Web FXThe short version
Contractor website pricing at $999 works because the scope is productized, the design work is pre-solved, and the intake is streamlined. Every dollar goes into building your site, not into overhead.
If $999 fits your situation, the home page walks you through exactly what's included and how to get started. If your business needs more than a fast-launch package, Primate Web FX is the next step up, built by the same person with the same 27 years of trades expertise.