Local SEO starter for contractors.
Get found when customers in your service area search Google. This add-on handles Google Business Profile optimization, local schema markup, and directory submissions. Foundation work that's essential for ranking in local search results and the map pack.
GBP optimization, schema markup, and 12 directory submissions
Contractors live and die by local search.
When someone searches "plumber near me" or "HVAC Winnipeg," Google shows a local map pack with three results. Ranking in those three is worth more than every other marketing channel combined for most contractors.
Of Google searches are local
Nearly half of all Google searches have local intent. For contractors, that percentage is even higher because services are location-dependent.
Visit within 24 hours
76% of people who search for local businesses on mobile visit a related business within 24 hours. Local search has the highest conversion rate of any channel.
Results in the map pack
Only 3 businesses show in Google's local map pack. Not on it means not seen. The work below is specifically designed to get you into those three spots.
Four foundations of local search.
Local SEO has dozens of ranking factors, but four pieces do the heavy lifting. This add-on covers all four, done properly, so you have the foundation Google needs to place you in local results.
Google Business Profile
Full setup or optimization of your Google Business Profile (formerly Google My Business). This is the listing that appears in Google Maps and the local map pack.
- Complete profile with all categories, hours, and service areas
- Business description optimized for local keywords
- Proper primary and secondary business categories selected
- Service list and attributes configured
- Photos uploaded (from your provided assets)
- Verified ownership through Google's process
Local schema markup
Structured data code added to your website that tells Google exactly where you are, what you do, and what areas you serve. Critical for local ranking.
- LocalBusiness schema with your full NAP data
- Service schema for each service you offer
- AreaServed schema for each city or region you work in
- Opening hours and payment options structured properly
- Aggregate rating schema (when you have reviews)
- Organization schema for brand signals
12 directory submissions
Your business submitted to 12 major directories used by Google for local citation signals. Consistent NAP across directories tells Google your business is legitimate.
- Google Business Profile, Bing Places, Apple Maps
- Yelp, Better Business Bureau, Yellow Pages
- HomeStars (Canada), Angi (US), Houzz
- Facebook Business, LinkedIn Company, trade-specific directory
- All listings use identical NAP data (Name, Address, Phone)
- Submission confirmations sent to you for records
Review acquisition setup
Reviews are the single biggest local ranking factor after NAP consistency. I set up a simple system so you can ask happy customers to leave reviews without the usual friction.
- Direct review link configured and QR code generated
- Printable handout for leaving at jobs or including with invoices
- Email template for asking past customers for reviews
- Review response guidelines so you answer them properly
- Monitoring setup so you're notified of new reviews
Where your business gets listed.
Your business information submitted to 12 directories Google considers authoritative for local citations. All use identical NAP data for maximum consistency.
The 12 directories included (additional ones available as post-launch add-ons):
This is a foundation, not a campaign.
This add-on does NOT include:
Ongoing SEO work, monthly reporting, keyword research campaigns, content creation, backlink building, Google Ads management, paid review generation, or reputation management. This is one-time foundation work.
After this foundation is set, local SEO is maintained by: (1) getting more customer reviews, (2) keeping your GBP updated with new photos and posts, and (3) publishing relevant content on your site. You handle those on your own going forward.
If you need managed ongoing SEO, monthly campaigns, or competitor-specific strategy for saturated markets, that's where Primate Web FX comes in with custom-scoped SEO and lead-generation services.
What you need to know.
How long until I see ranking improvements?
Google takes 2-8 weeks to index and weight local changes. GBP improvements often show fastest (2-3 weeks). Directory citations take longer (4-8 weeks). Schema changes take 2-4 weeks to be crawled and factored in. No SEO work delivers instant results.
Do you guarantee I'll rank in the map pack?
No legitimate SEO professional guarantees ranking, because Google controls ranking and nobody else does. What this add-on guarantees is that you have all the foundation ranking factors in place. Where you rank depends on your market competition, service area, and review volume over time.
I already have a Google Business Profile. Do I still need this?
Yes, usually. Most existing GBPs are incomplete or outdated. Optimization typically bumps a partially-set-up listing significantly. I audit your current listing and improve it rather than creating a duplicate.
What if I already have some directory listings?
Perfect, that helps. I audit existing listings and fix NAP inconsistencies (the biggest citation killer), then submit to any missing directories. You end up with consistent listings everywhere Google looks.
Can I add more directory submissions later?
Yes. Additional directory batches are $99 for 10 more listings after launch. Industry-specific directories (like HVAC-specific, roofing-specific, etc.) are also available on request.
Does this work outside North America?
Yes. GBP and schema work globally. Directory submissions focus on directories relevant to your country. For Caribbean, Brazil, Iceland, and New Zealand buyers, the 12 directories are adjusted to include appropriate regional equivalents.
Often paired with local SEO.
Local SEO is a foundation. These three add-ons build the content that Google ranks on that foundation.
Ready to get found locally?
Start your $999 website and add local SEO at checkout. Foundation is built alongside your site so everything goes live together.
Start my website for $999